Monday, 10 September 2018

Artist Website Genre Conventions

Dua Lipa's Website:

https://dualipa.com/home/

- On Dua Lipa's website, there is a large image of her covering a portion of the page, and the main focus of the website is definitely her and her songs/music videos.

- She also has a newsletter and a box that allows her fans to sign up to this. I may also add this element of a newsletter subscription box to my website, as the main aim of my music video is to promote the artist, and the use of her having a newsletter dedicated to her and produced potentially by her and her team, helps me to fulfil this aim.

- Dua Lipa's website is also spacious and not overly cluttered, which I find important because a cluttered website is not easy on the eye. I want my website to appear sleek and professional so I will also focus largely on creating a spacious layout, still including the necessary elements on my website.

- The images appear high quality and I will make sure mine appear the same, to create a professional image. Furthermore, my images will be colourful to reflect dance genre website conventions, which include brightness and boldness.

- Dua Lipa's website is colourful which reflects the liveliness of her music, and I will convey this liveliness through a colourful background. Just as there is not too much going on in her website, mine will be the same as I want the images and content to speak for itself. I will include colour in my background, as Dua Lipa has done, so that it doesn't appear bland and fits the idea of dance as a genre, but not an image as the background which may make the text harder to notice.

- Dua Lipa also has social media bars on her website and I will include them as well, because a media-savvy audience will be likely to share the website with others, if they are fans of my artist, which is assumed as they have chosen to access the artists website.



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